Store & Price Sheets

Overview

The Store allows you to sell image licenses directly to clients from your gallery. Instead of sharing proofs and negotiating individually, clients can browse your gallery and purchase the licenses they need—all in one self-service experience.

Price Sheets are workspace-level templates that define pricing, licensing terms, download options, and discounts. You can create multiple price sheets with different rates (agency rates, direct rates, editorial rates, etc.) and link them to galleries.

Requirements

Before you can enable a Store on a gallery:

Stripe connected — You must have Stripe set up in your workspace settings for payments
At least one Price Sheet — Create or link a price sheet to the gallery
At least one image in the gallery — Galleries must have content before publishing

⚠️ Note

When you enable Store mode, most collaborative features are automatically disabled: selections, comments, annotations, and free downloads. This creates a clean, frictionless purchasing experience.

Price Sheets

Price Sheets are reusable workspace-level pricing templates. You create them once in Settings → Templates → Price Sheets, then link them to any gallery.

What a Price Sheet Contains

Base Price — Cost per image (in dollars)
License Terms — Defines how clients can use the images (media type, geography, exclusivity, duration, etc.)
Download Sizes — Which file sizes clients receive (full-size, 4K, HD, etc.)
Volume Pricing Tiers — Quantity discounts (e.g., 10% off per image if they buy 25+)
Convenience Fee — Optional credit card processing fee

💡 Pro Tip: Create Multiple Price Sheets

Create different price sheets for different buyer types:

Agency Rate — Higher price for agencies (bulk buyers, professional use)
Direct Client Rate — Lower price for direct clients (web use, limited media)
Editorial Rate — Discounted rate for editorial/PR use

Each gallery can link to multiple price sheets with different URLs, so you can send Agency A the agency-rate link and Client B the direct-rate link for the same gallery.

License Terms

License Terms define exactly how clients are allowed to use the images they purchase. These are communicated on the purchase page and included in their receipt.

Media Types

Which media the license covers (select multiple):

Digital / Web
Print
Social Media
Advertising
Billboard / Large Format
Video / Motion

Geography

Where the license is valid (e.g., "Worldwide", "North America", "US Only")

Duration

How long the license is valid:

Perpetual — Forever, unlimited use
Time-Limited — Valid for X months or X years

Exclusivity

Whether the client is the only one who can use the image:

Non-Exclusive — You can sell the same image to other buyers
Exclusive — This buyer is the only one with rights to the image

Photo Credit Required

Optional: Require the client to include your name/credit in publications using the image. You can specify the exact credit text.

Custom Notes

Add any additional terms or clarifications (e.g., "Resale prohibited" or "For client internal use only").

Volume Pricing Tiers

Offer quantity discounts to encourage larger purchases. The discount applies to all images once a customer hits the threshold.

How It Works: "All-at-Tier" Model

Base price: $500 per image

Tier 1: Buy 10+ images → 20% off → $400 per image

Tier 2: Buy 25+ images → 40% off → $300 per image

Example: If a client buys 25 images, they get all 25 at $300/image (the tier 2 rate), not a mix of rates.

Setting Up Tiers

Max 20 tiers per price sheet
First tier must be 2+ images (can't offer single-image discount as tier 1)
Quantities must increase (tier 2 > tier 1 > tier 0)
Discounts must increase (each tier more generous than the previous)

💡 Pricing Strategy Tip

Start with a modest tier (e.g., 10% off at 10 images) and increase discounts at higher volumes. This incentivizes larger purchases without cannibalizing single-image sales.

Enabling the Store on a Gallery

To activate the Store on a specific gallery:

Create or choose a Price Sheet — Go to Settings → Templates → Price Sheets. Create a new price sheet or use an existing one.
Open the gallery for editing — Navigate to the gallery and open Settings.
Link Price Sheets — In the "Store & Licensing" section, click Link Price Sheets. Select one or more price sheets from your workspace.
Enable the Store toggle — Once at least one price sheet is linked, the "Enable Store" toggle becomes available. Turn it on.
Set default price sheet — If linking multiple price sheets, choose which is the default (used if no query parameter is specified).
Save and publish — Save the gallery settings. The gallery is now a store.

Multiple Price Sheets per Gallery

Each price sheet linked to a gallery gets a unique URL token. This allows you to send different buyers different rates for the same gallery.

📋 Example: Different Rates for Different Buyers

You upload a campaign gallery at yoursite.com/g/spring-campaign

You link two price sheets:

Agency Rate — $75/image (URL: ?ps=agency-token)
Direct Rate — $50/image (URL: ?ps=direct-token)

You send Agency A the agency-rate link, and small Studio B the direct-rate link. Same gallery, different prices!

Plain URL without a ?ps= param uses the default price sheet.

Convenience Fee (Credit Card Processing)

Optionally pass credit card processing fees to the buyer. When enabled, an additional percentage is added to their total at checkout.

Why: Credit card processing costs you 2-3% + per-transaction fees. This option passes those costs to buyers who pay by card, while keeping prices lower for other payment methods (if offered).

Adjustment: Set a percentage (1-10%) added to the total. The fee appears as a line item at checkout.

How Clients Buy

When a client visits a gallery with the Store enabled:

Browse the gallery — They see all images organized by Sets (if any). No "Download All" button, only purchase options.
Select images to buy — They click images to add them to their cart. They can see the base price and quantity discounts.
Review the cart — Total cost is calculated, including any volume discounts and convenience fee.
Review license terms — Before checkout, they see the license terms (media types, geography, duration, exclusivity, etc.).
Pay via Stripe — They enter payment details securely via Stripe.
Download and receipt — After payment, they can download files immediately, and receive a receipt email with the license terms.

License Tracker Integration

All licenses purchased through your store are automatically tracked in your workspace's License Tracker. This creates a centralized record of all image licenses your clients own.

📋 Automatic License Registration

When a client completes a purchase, StudioLedger automatically creates a license record with the full details: which images, license terms, media types, geography, duration, and expiration date (if applicable).

What Gets Tracked

For each store purchase, the License Tracker records:

Buyer information — Who purchased the licenses (name, email)
Images purchased — List of all images in the transaction
License terms — Media types, geography, duration, exclusivity
Purchase date — When the license was acquired
Expiration date — When time-limited licenses expire (if applicable)
Price paid — Transaction amount including any volume discounts
Price sheet used — Which price sheet was linked to the purchase

Why This Matters

The License Tracker provides a complete audit trail of who owns what rights to your images. This is invaluable for:

Dispute resolution — Prove what license terms were agreed to
Rights management — Know exactly when licenses expire or need renewal
Compliance — Ensure clients are using images within agreed terms
Resale opportunities — Identify non-exclusive licenses that can be sold to other buyers

Accessing Your License History

View all purchased licenses in Finance → Licenses . Open the Gallery Sales tab to review buyer info, image counts, license status, and purchase totals for each transaction.

Next Steps

Review Permissions to understand how store mode affects permissions
Learn about Sets for organizing store images
Create price sheets in Settings → Templates → Price Sheets
Enable a store on a gallery and test a purchase

Structured License Terms

Price sheets and finance documents now support more structured licensing details. Instead of relying only on a single freeform summary, you can define the license more explicitly with fields for media usage, geography, duration, exclusivity, photo credit requirements, and additional notes.

When these fields are populated, StudioLedger formats them into a cleaner license section on estimates and invoices. This is especially useful when you need to spell out commercial usage without rewriting the same terms each time.

Media Included — Define where the images can appear.
Region — Specify the geographic scope of use.
Duration — Choose months, years, or perpetual use.
Exclusivity — Mark the license as exclusive or non-exclusive.
Additional Terms — Add any custom language you need.